Latest from the Lab
Data-driven insights on lead response, sales automation, and what actually works in 2026.
Data
The SMS Takeover: Why Texting Just Dethroned Email in 2025
31% of customers now prefer texting over email for customer service. The shift finally happened.
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Tech
The Chatbot Backlash: Why 80% of Customers Hate Your 'Smart' Support
I've watched chatbots fail for 10 years. Most still can't answer 'Where's my order?' Here's why.
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Strategy
The After-Hours Revenue Leak: $62 Billion Lost to Voicemail
85% of callers won't leave a voicemail. 78% will call your competitor instead. Here's the math.
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Strategy
The 47-Hour Problem (And Why Your Leads Are Ghosting You)
The average business takes 47 hours to respond to a lead. By then, your competitor has closed the deal twice.
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