The Architect Who Built It
Uses It Himself
Michael Zieba spent 25 years mastering sales negotiation. He designed how SalesPartner qualifies leads. Now he uses that same methodology to capture enterprise clients across 40+ countries for his own training business.
Most Systems Ask BudgetOurs Builds It
When Michael Zieba designed SalesPartner's qualification engine, he rejected the standard approach. Instead of asking "What's your budget?" upfront, the system builds perceived value through conversation. The same technique that helped one client close a £3.5M deal.
See How Enterprise Leads Get Answered
Real conversations for B2B training inquiries
Business Negotiation Academy
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The Challenge
What high-end B2B training companies face
Premium Service, Commodity Questions
Generic systems ask budget immediately, destroying positioning. When KBC or Adidas inquire, the first impression must match the premium service that follows.
Global Time Zones
40+ countries means inquiries at all hours. A procurement director in Singapore, a sales VP in New York, an executive in Frankfurt. They all expect instant response.
Complex Buyer Qualification
Corporate training involves procurement, L&D, and executives. Need to identify decision-makers versus researchers. One wrong assumption wastes hours.
High-Stakes First Impressions
Companies like Vodafone and Pfizer expect premium treatment from first contact. A slow or generic response undermines 25 years of expertise.
How SalesPartner Helps
Built on negotiation principles
Value-First Qualification
Built on Michael's methodology: build value before price. Positions BNA as premium before discussing investment.
24/7 Global Response
Answers in any time zone with consistent quality. Whether London or Singapore, every inquiry gets the same premium treatment.
Intelligent Lead Scoring
Identifies enterprise buyers versus individual inquiries. Prioritizes opportunities that match BNA's ideal client profile.
Expert Knowledge Base
Trained on BNA's methodologies, case studies, and results. Answers complex negotiation questions accurately.
Seamless Handoff
Qualified leads go directly to Michael's calendar with full context preserved for consultation.
Credibility Signals
Shares relevant case studies from KBC, Adidas, and Pfizer. Demonstrates track record naturally in conversation.
From Inquiry to Enterprise Client
Every Lead Gets Qualified
2am in London. A procurement director in Sydney asks about supplier negotiation training. Gets an instant, intelligent response.
Enterprise-Ready Response
When Vodafone or Pfizer inquire, they receive the same premium treatment they expect from the training itself.
Consultations Booked
Strategy calls scheduled across time zones. Discovery sessions coordinated. No scheduling back-and-forth.
From first message to booked consultation.
Answers Calls Like the Team
Professional phone conversations for enterprise inquiries
Sarah Mitchell
Enterprise ClientThe Full Platform
Everything used to capture and convert enterprise leads
Conversations
Natural conversations that qualify corporate training inquiries and answer complex questions.
Voice Calls
Phone calls answered professionally, even when Michael is delivering training.
Scheduling
Strategy calls and discovery sessions booked across time zones automatically.
Website Knowledge
Learns from BNA's website to answer questions about methodologies and services.
Lead Qualification
Identifies enterprise buyers and qualifies opportunities before they reach Michael.
Analytics
Tracks inquiries by region, company size, and service type.
“Most systems ask budget upfront - that's amateur hour. Real qualification builds value first, then the budget becomes obvious. That's what I designed into SalesPartner, and that's what I use for my own business.”
The Results
24/7 response for enterprise clients across every major market.
Every inquiry answered instantly. No more missed opportunities.
Every KBC, Adidas, or Pfizer inquiry handled with enterprise-grade response.
Negotiation Training Provider of the Year, including 2025.
Results measured since partnership began
Common Questions
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