Every lead gets scored as you talk to them. Hot leads move straight to scheduling. Tire-kickers get filtered out. Your team only sees the ones worth their time.

No more guessing who to call back first. No more wasting time on dead ends. Every lead gets scored automatically.
They sounded interested. You sent the quote. Then... silence. A week later you follow up. More silence. They were never going to buy.
Thirty minutes of texting back and forth. Answered every question. Then: "Thanks, just looking for ballpark numbers." That time is gone forever.
You do residential only. They want commercial. Or they're three cities away. You find out after spending time qualifying them.
Which of these ten new leads should you call first? The one with the biggest job? The fastest timeline? You pick wrong half the time.
"Hi, I need a quote for new gutters on my house."
Any channel. Any time. Text, web chat, WhatsApp, Instagram, Facebook.
"Thanks for reaching out! Is this for your home or a business property?"
No robotic surveys. Real conversation that gathers the information you need to make a decision.
Timeline: 8/10. Need: 9/10. Budget: 7/10.
Each answer gets scored 0-10 based on how good a fit they are. Scores add up to a total from 0-100.
Score: 85 = Hot Lead
Hot (80+): Ready to buy. Qualified (50-79): Good fit. Nurture (0-49): Not ready yet. Disqualified: Poor fit.
Hot Lead → Straight to scheduling
Hot leads get appointments booked. Nurture leads get follow-up scheduled. Poor fits get a polite decline.
Watch how leads get scored during natural conversation.
Scoring leads in real-time
From simple (just need + timeline) to enterprise (full budget, authority, need, timeline). Pick what fits your business.
Answers questions using your actual website content. Update your services page, qualification conversations reflect it immediately. No retraining needed.
Every answer gets scored 0-10 automatically. No manual data entry. No spreadsheets.
Hot, Qualified, Nurture, or Disqualified. Each tier can trigger different actions based on your settings.
No robotic surveys. Questions get asked during real conversation. Leads barely notice they're being qualified.
Set your radius. Leads outside it get a polite explanation automatically. No wasted time on jobs you can't take.
Residential vs commercial vs government. Auto-detected from the conversation. Filter for the types you actually serve.
Add your own qualification questions. Get answers to the specific things you need to know before taking a job.
Round-robin between team members or all to one person. Qualified leads get routed to the right person automatically.

Every lead gets a score. You know exactly who to call first.

Stop chasing leads that were never going to buy. Focus on the real ones.

When you spend time on qualified leads, your close rate goes up.
Better leads. Better results.
Hot leads go straight to scheduling. You decide what kind of appointment they get.
You go to them. Address collected during qualification. Travel time calculated between appointments. Perfect for roofers, HVAC, landscapers, home inspectors.
They come to you. Book time at your clinic, showroom, or office. Perfect for doctors, dentists, med spas, law firms, real estate offices.
No travel needed. Quick calls or video meetings for consultations. Perfect for tax prep, insurance, IT support, financial planning.
Each tier can trigger a different appointment type. Hot leads might get site visits while qualified leads get phone calls.
Every lead lands in one of four buckets based on their score.
Thresholds, actions, and follow-up timing—all adjustable to match how your business works.
Score: 80+
→ Site Visit / Office / Call
Ready to buy. High budget. Clear need. Fast timeline. You pick the appointment type.
Score: 50-79
→ Schedule or Follow-Up
Good fit. Meets your criteria. Schedule now or nurture—your call.
Score: 0-49
→ Auto Follow-Up
Not ready yet. Automatic follow-up in 7, 30, 60, or 90 days—you set it.
Score: N/A
→ Decline or Nurture
Outside service area or wrong lead type. Polite decline or future follow-up.
Set Hot at 90+ instead of 80+. Route hot leads to site visits, qualified to calls. Change nurture follow-up from 90 to 30 days. Every setting bends to your process.
Roofing, Landscaping, Pool Installation, General Contractors
→ Site visits at their location
HVAC, Plumbing, Electrical, Cleaning
→ Site visits at their location
Doctors, Dentists, Med Spas, Therapists
→ Office visits at your clinic
Law Firms, Accountants, Consultants, Agencies
→ Office meetings or video calls
Agents, Property Management, Home Inspectors
→ Showings or office meetings
Dealerships, Service Centers, Mobile Mechanics
→ Showroom or on-site service
When leads qualify, appointments land right on your schedule.
The conversations where qualification happens. Natural dialogue that gathers the info you need.
Once leads qualify, appointments get booked automatically. Right into your calendar.
See which lead sources produce the hottest leads. Understand your qualification patterns.