Official Integration

SalesPartner
+ SugarCRM

Every conversation logged. Every meeting synced. Every status updated. Your SugarCRM stays current without lifting a finger.

SalesPartner
SugarCRM

SugarCRM

Enterprise CRM platform

A highly customizable CRM platform trusted by mid-market and enterprise organizations. Offers sales, marketing, and service automation with full control over data and deployments.

Official Integration
Real-Time
Activity Sync
12
Event Types Tracked
0
Manual Entry Required
100%
Conversation History

Your CRM. Always Current.

SalesPartner handles the conversations. SugarCRM keeps the records. Every text, every meeting, every status change—automatically logged to the right Contact or Lead. Your team sees the full picture without data entry.

Instant Sync

Activities appear in SugarCRM within seconds of happening.

Complete History

Every message, every response—the full conversation thread.

Team Visibility

Sales reps see all interactions before their calls.

Enterprise Ready

Works with Sugar Sell, Enterprise, and Enterprise+.

What Gets Synced

Every meaningful interaction flows into SugarCRM automatically. No copy-paste. No forgotten updates.

Messages

Message Sent

Outbound SMS/chat logged with full content

Note

Message Received

Inbound messages from leads captured

Note

Message Delivered

Delivery confirmation recorded

Note Update

Message Failed

Failed sends logged with error details

Task

Appointments

Appointment Scheduled

New bookings create meeting records

Meeting

Appointment Rescheduled

Time changes sync to existing meeting

Meeting Update

Appointment Cancelled

Cancellations logged with reason

Task

Call Completed

Call records with duration and notes

Call

Lead Status

Status Changed

Pipeline stage updates automatically

Contact/Lead Field

Qualification Complete

VIBE scores sync to custom fields

Custom Field

How It Works

1

Connect Your SugarCRM

Secure OAuth 2.0 connection

Authorize SalesPartner access via OAuth 2.0. No passwords stored. Tokens refresh automatically. Enterprise-grade security.

2

Map Your Contacts

Link leads to SugarCRM records

New leads get matched to existing SugarCRM Contacts or Leads by phone or email. No duplicates. Clean data from day one.

3

Conversations Happen

SalesPartner handles the dialogue

Leads text, chat, or call. SalesPartner responds instantly, qualifies them, and books meetings. All while logging everything.

4

SugarCRM Updates

Activities appear in real-time

Every interaction creates a Note, Task, Meeting, or Call on the record. Full content, timestamps, and outcomes. Zero delay.

5

Team Takes Over

Reps have full context

Before every call, your team sees the entire conversation history. What the lead asked. What they care about. What was promised.

Why Connect SalesPartner to SugarCRM

Complete Audit Trail

Every conversation is documented. Compliance teams love it. Sales managers trust it. Nothing falls through the cracks.

Prepared Sales Calls

Reps know what the lead asked, what they care about, and what responses they got—before picking up the phone.

Accurate Reporting

Response times, conversion rates, channel performance—all in your existing SugarCRM reports and dashboards.

No Double Entry

Stop copying conversation notes into SugarCRM. Stop updating statuses manually. It just happens.

Workflow Ready

Activities synced by SalesPartner can trigger SugarBPM workflows. Build automations based on message events or meetings.

Manager Visibility

See team activity across all channels in one place. Who responded fastest. Which conversations converted.

Built For Teams Like Yours

Manufacturing

Scenario:

Distributor inquires about bulk pricing

Result:

SalesPartner qualifies them, captures requirements. Account manager sees full context before negotiation.

Financial Services

Scenario:

Prospect asks about investment options

Result:

Qualification questions answered, risk tolerance captured. Advisor has context for personalized consultation.

Professional Services

Scenario:

Client requests project consultation

Result:

Scope and timeline discussed, meeting booked. Partner sees complete requirements before call.

Technical Specifications

API Version

SugarCRM REST API v11+

Authentication

OAuth 2.0 (Two-Legged)

Sync Direction

One-way (SalesPartner → SugarCRM)

Sync Frequency

Real-time (< 5 seconds)

Supported Editions

Sugar Sell, Enterprise, Enterprise+

Rate Limit

20 requests/second (SugarCloud)

API Endpoints Used

POST/Notes
POST/Tasks
POST/Meetings
POST/Calls

Common Questions

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