SalesPartner
+ Any CRM
Connect to any system via webhooks. Every conversation, appointment, and status change pushed to your endpoints in real-time.
Webhooks
Universal Integration
Connect SalesPartner to any CRM or system. Send real-time events to your custom endpoints, Zapier, Make, n8n, or any webhook-compatible platform.
Your System. Your Rules.
Not using a CRM we directly integrate with? No problem. Webhooks let you push SalesPartner events to any system that accepts HTTP requests. Build custom integrations, connect to automation platforms, or feed your data warehouse.
Universal Compatibility
Works with any system that accepts webhooks.
Real-Time Delivery
Events sent within seconds of happening.
Secure by Default
HMAC SHA-256 signatures verify authenticity.
Automatic Retries
Failed deliveries retry with exponential backoff.
Events You Can Receive
Choose which events to receive. Each webhook can subscribe to specific event types.
Messages
Message Sent
Outbound SMS/chat with full content
Message Received
Inbound messages from leads
Message Delivered
Delivery confirmation
Message Failed
Failed sends with error details
Appointments
Appointment Scheduled
New bookings with full details
Appointment Rescheduled
Time changes with old and new times
Appointment Cancelled
Cancellations with reason
Reminder Sent
Appointment reminders delivered
Lead Status
Status Changed
Pipeline stage updates
Qualification Complete
Lead scoring and qualification data
How It Works
Add Your Endpoint
Enter your webhook URL
Provide any HTTPS URL that can receive POST requests. Your own server, Zapier, Make, n8n—anything that speaks HTTP.
Choose Your Events
Select what to receive
Pick which event types matter to you. Messages only? Appointments? Everything? Each webhook can have its own subscriptions.
Set Your Secret
Secure your endpoint
Add an optional secret key. We sign every request with HMAC SHA-256 so you can verify it came from SalesPartner.
Test the Connection
Verify it works
Send a test event to confirm your endpoint receives and processes webhooks correctly. See the full payload before going live.
Go Live
Events flow automatically
Once enabled, every matching event gets sent to your endpoint in real-time. Monitor delivery status in your dashboard.
Why Use Webhooks
Any CRM Works
Using a CRM we don't directly integrate with? Webhooks bridge the gap. Send events to any system.
Automation Platforms
Connect to Zapier, Make, n8n, or any automation tool. Build complex workflows without code.
Custom Backends
Feed events directly to your own servers. Process data your way, store it where you want.
Data Warehouses
Push events to your analytics pipeline. Build reports and dashboards on raw event data.
Multiple Destinations
Create multiple webhooks. Send events to your CRM, analytics, and notification system simultaneously.
Full Control
Choose which events to receive. Add custom headers. Set your own timeout. Your integration, your rules.
Built For Teams Like Yours
Custom CRM
Scenario:
Using an in-house or niche CRM
Result:
Webhooks push every conversation and appointment to your system. Full integration without waiting for official support.
Automation
Scenario:
Building workflows in Zapier or Make
Result:
Trigger any automation when leads message, book appointments, or qualify. Unlimited possibilities.
Analytics
Scenario:
Tracking lead engagement metrics
Result:
Stream events to your data warehouse. Build custom dashboards showing response times, conversion rates, and more.
Technical Specifications
Protocol
HTTPS (TLS 1.3)
Method
POST (configurable)
Format
JSON
Signature
HMAC SHA-256
Timeout
5 seconds (configurable)
Retries
3 attempts with exponential backoff
Webhook Headers
Your webhook URLReceive event payloadsX-Webhook-SignatureHMAC signature verificationX-Webhook-EventEvent type identifier